There are actually several very powerful reasons why Google is my favorite technology company of all time, but I felt compelled and excited to point out one in particular today:

This morning’s review of RSS feeds and news turned up the fact that Google has issued a press release announcing a new initiative to research and develop Renewable Energy Cheaper than Coal, and they expect to invest "tens of millions" of USD in 2008 on research and development

It makes sense to me that they would want to develop such a technology for their own use, since they are major power consumers on their own; the worlds largest data centers surely consume quite a bit of power.

The part that gets me really excited, though, is the fact that Google is a major powerhouse player within it’s industry, and is willing to invest it’s credibility and resources in proving that "green energy" will be cost effective and financially advantageous within "years, not decades."

I do strongly believe, as does Sergey Brin apparently, that such research has tremendous potential to benefit the entire world, not just the major industrial nations:

"Cheap renewable energy is not only critical for the environment but also vital for economic development in many places where there is limited affordable energy of any kind," added Sergey Brin, Google Co-founder and President of Technology.

Popularity: 15% [?]

Share This